Is your business website missing the essentials?

July 13, 2013
Do you have the suspicious feeling that your business’ website is turning off your customers? Maybe your site is difficult to find, with a domain address that doesn’t make sense. Maybe your customers can’t immediately tell what your business sells when they log onto the site. Maybe they can’t find your contact info or your list of goods and services. Whatever the reason, your business website isn’t doing its job.


Essential ingredients

Luckily help is on the way. Entrepreneur Magazine recently ran a feature supplying business owners with the essentials every company website should contain. Using this advice can turn your business website from a negative to a positive. And the first tip? Your site should explain right on its front page what your business is, what it sells or delivers and who it serves. This will convince visitors that they’ve found the right site.


Easy to find

Entrepreneur next recommends that you don’t make your site hard to find. You can do this by choosing a domain name that makes sense. If your business is Sue’s Beauty Shop, try for the url In the event you have to resort to, you may find that your potential customers can’t find your site. To make your domain name easy to remember, don’t use dashes or numbers in it.


A clear map

You should also ensure that your site is easy to navigate. Entrepreneur states that your site should have easy to find links and a site map. The site map should provide a quick path to your site’s most significant pages.

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